Area code 731 serves western Tennessee, excluding the Memphis area, and includes cities such as Jackson, Dyersburg, and Paris. Created in 2001 from a split of the 901 area code, it helps serve the region’s mix of agricultural, industrial, and small-town communities. The area includes parts of the Mississippi River Delta and is rich in cultural history, especially related to music and southern heritage. 731 has helped support growth in the region while maintaining a distinct identity separate from Memphis. It is widely used in business and civic branding throughout western Tennessee.